Dulce Dolls – Brand Identity

For this project, I was tasked to create a logo that would reflect the feel of a luxury beauty brand. That could also be eventually be applied to beauty products. I took inspiration from brands such as Fenty, Gucci, and Prada, opting in for a sans serif font. As well as developing a pattern system with the logo, similar to many luxury brands today.

The bow pattern is made up of the two D's in Dulce Dolls. I also added some gradient pattern options, to show how this system could be applied for future use to categorized collections of products.