ELM Learning Materials – Identity, Web Design
Brief – For ELM Learning Materials I was tasked to brand, teacher-made, early childhood learning materials, catered to parents who are seeking supplimental materials to home school their children during the pandemic.
ELM Learning Materials was create in response to the Pandemic and parents in need of early childhood resources for their children. ELM materials are Montessori materials developed and created by certified Montessori professional, Terrye Morgan.
The inspiration for the logo came from the initials of Terrye's mother, Edith Lewis Morgan. Who's nurturing nature was the foundation of the family similar to that of an elm tree. With this logo, I wanted to create something that was classic, and professional but still vibrant to represent the spirit of a child. While maintaining that balance appeal to our target audience, the parents. I decided to go with lowercase letters because this is what children first learn when learning the alphabet and finally the leaf was an ode the elm tree.
Here are some stills of the website
Product Photography
